Managers play a critical role in the success of farmers' markets and in the economic future of small farmers. Managing a farmers' market requires many different skills and a broad spectrum of knowledge on everything from vendor recruitment to health codes. This guide is to help managers understand and identify simple and practical strategies to increase market traffic and sales.

Covers marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers' market committees.

45 pages, 2009, 8.5" x 11", saddle stitched, full color throughout